Day Two Thursday 7 May

Network, drink coffee

MC kicks off proceedings

Sue Barrett
Founder & Managing Director
Barrett Consulting Group

What got you to here, won't get you to there

The transition from expert salesperson to people manager can be emotionally and psychologically challenging, and shatter even the most capable person's confidence; it requires a completely different skillset (and mindset). This keynote deals at a high level with the practical steps that determine success (or failure) for a leader rising through an organisation. Marty will cover, amongst other things:

  • Understanding and thriving through the two major career transitions
  • Winning the trust and respect of your
  • Defining what a high performing team really is, and how to get serious about building one
  • Driving execution excellence through strong accountability and empowerment

Martin Moore
Your CEO Mentor

Case study: Winning leadership strategies

In May, MCN now Foxtel Media appointed leading industry figure David Roddick as Chief Sales Officer, making him responsible for its 200 strong salesforce.
Discover how his leadership style fused with strategy and commercial decision-making will refresh the business' innovation proposition in the market.

David Roddick
Chief Sales Officer
Foxtel Media

Mind over matter: Equipping leaders to succeed

Working with companies including Google, M&C Saatchi and Lendlease, Future Minds Lab turns evidence-based insights of the human mind, brain and behaviour into best practices for business and individuals. Join Joel and learn how to:

  • Effectively manage energy, stress and resources
  • Harness cognitive tools for tackling anxiety, worry and limiting self-beliefs
  • Create a simple framework for sustainable task management

Joel Pearson, Phd
Future Minds Lab, UNSW

Stretch your legs, network, drink tea

One team, one dream
Level up your team

Discover how to build happy, productive, engaged teams, through leadership training and executive coaching.

Claire Turner
Leadership Development - Leadership Trainer and Executive Coach
Engaged Leaders Australia

Converting sales people into future leaders

Your best salespeople can fail miserably as sales managers. Or they can grow to become spectacular sales managers. The choice is yours. Hear from James about the best strategies to convert your sales reps into top leaders.

James Bergl

STOP recruiting sales victims and START recruiting sales virtuosos
  • Building a killer sales talent pipeline
  • Getting rid of your generic sales job descriptions
  • Ditching paid testimonials aka references
  • Eliminating candidate slippage

Kara Atkinson
Chief Executive Officer / Founder
The Sales Recruiter / SPARC

Breathe, network, eat

Case study: Bunnings’ B2B sales journey
  • How do you change an embedded sales culture?
  • How do you prioritise what to transform within an established framework?
  • How do you transform sales reps into trusted advisors?
  • How do you add value to business engagement?

Neil Hockley
State Sales Manager NSW/ACT – Commercial

Start-ups’ point of view – how to negotiate with big players
  • Identifying the techniques to create successful business collaborations with established companies
  • Highlighting the strategies to adopt when approaching big
  • Lessons learned – why do negotiations succeed or fail?

Thomas Dufraisse

Co-Founder and Director

Eric Amiel
Co-Founder and Director

Driving exceptional customer experience through data intelligence
  • Uncovering hidden opportunities for Sales and Marketing to help business growth
  • Identifying new markets, new clients and new products via data management excellence
  • Offering practical tips to better manage data and the positive impact on CX

Martin Soley
Group General Manager Data Services
DCA - Database Consultants Australia

Group talk: The finish line

Wrap-up Generate 2020 in an interactive group discussion which will help you join all the dots, overcome your own sales management challenges and formulate your blueprint for what’s next for you, and your team.


Ciaran McGuigan
Owner / Director
Strike Force Sales

Sue Barrett
Founder & Managing Director
Barrett Consulting Group

MC sum up
End of Generate 2020